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A younger demographic is being reached through online gaming in the U.S.

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A younger demographic is being reached through online gaming in the U.S.

In the United States, being able to gamble on a phone or computer has changed the industry. Players do not need to step foot into a casino if they want to hit the slot machines. With just a few simple taps on the screen, a variety of slot games are readily available to customers in legal betting states. The American Gaming Association (AGA) noted the surge in online gaming over recent years. 

Online gaming continues to attract a younger demographic. The average age of a player using the services of an online gaming operator is 34. Integrating live experiences with online gaming and sports betting has proven to be a successful strategy in the industry. AGA President and CEO Bill Miller said they were struggling to reach a younger demographic ten years ago. That is no longer true in the United States.

What attracts the younger demographic of players?

The accessibility of online gaming platforms has never been easier and that’s drawn a younger crowd to the industry. A wide variety of games are readily available at a moment’s notice. That includes slots, reels, and poker games. Another reason the younger demographic loves online gambling is because they are winning real money. Being able to win money on the spot adds another layer of excitement for players. 

Having the chance to win life-changing money from the seat of your couch is not something operators could have comprehended 20 years ago. Bonuses are another way for online casinos to attract younger customers. There are a variety of bonuses that are offered to customers. They include welcome bonuses when a customer signs up with a new operator. Sportsbooks could offer you double your first deposit or even free cash to start playing right away. 

Another massive bonus that players love to receive is free spins. They’re allowed to win big on select slots without having to dip into their money. If a customer hits big with a free spin, chances are they stay around longer and continue to bet. That works in the favor of a sportsbook. Additionally, there are loyalty programs and VIP clubs. Customers who win big and have built up time at a sportsbook could have the opportunity to become a VIP member.

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