Fitstop, a functional fitness franchise hailing from Australia, has teamed with the fit tech solutions provider to fuel its growth in the States
Fitstop, an Australia-based functional fitness franchise with 153 locations, has partnered with studio management software leader Hapana to support its expansion into the U.S., building on its locations in Pennsylvania and California.
Founded in 2013, Fitstop has a presence in Australia, New Zealand and Singapore and offers performance-based workout programs in a personalized group setting that blends strength, metabolic conditioning and endurance.
According to Fitstop CEO and co-founder Pete Hull, the collaboration with Hapana will enhance the digital experience for members, with Hapana’s software-as-service technology driving the Fitstop mobile app, location operations and lead generation efforts.
“We needed a platform that could match our pace and vision, and Hapana’s technology provides the infrastructure and flexibility we need to deliver an exceptional member experience at every location—both in and out of the gym,” Hull explained. “Hapana’s support will help us bring the home of functional fitness to more people; especially as strength and resistance training booms across the industry.”
Hapana’s technology has powered several global fitness brands, including Xponential’s BFT (Body Fit Training) and Club Pilates, as well as KX Pilates, Gold’s Gym, Strong Pilates, UFC Gym, F45, FS8, Vaura, and Air Locker Training. Notably, Hapana raised $17 million this year led by Australian venture capital firms OIF Ventures and Bailador in part to support its expansion plans in the Asia-Pacific (APAC) region and the U.S.
“Fitstop’s remarkable growth is among the fastest we’ve ever seen in the industry,” Hapana CEO Jarron Aizen said. “As they look to break into the U.S. market, we’re excited to provide the platform and technology needed for the next phase of scaling. At Hapana, we always say that we’re ‘for the ambitious only,’ and Fitstop is the embodiment of ambition – proving that with a bold vision comes radical success.”
