Orangetheory has opened new locations this month in Spain and the Greater Chicago and NY Metro areas, each led by seasoned franchisees
It’s been a busy month for Orangetheory Fitness, as the fitness franchise continues to expand domestically and globally following three new studio openings in Crystal Lake, Illinois, Jersey City, New Jersey, and Valencia, Spain.
The tech-forward, heart rate-based group workout concept completed a merger of equals with Anytime Fitness owner Self Esteem Brands in February.
“Our new studio openings in Crystal Lake, Jersey City, and Valencia exemplify our continued dedication to making Orangetheory Fitness’ transformative workouts accessible to more communities around the world,” Orangetheory co-founder and CEO Dave Long said. “We’re excited to expand our footprint both at home and abroad, empowering more people to live healthier lives with the help of our science-backed, coach-inspired fitness experience.”
Orangetheory’s Crystal Lake studio is its first location in the Chicago suburb and the eighteenth studio for franchisees Adam Paris and David Lanz. The new Paulus Hook Orangetheory studio in Jersey City is the eighth studio of franchisees Michael Zorn and Michael Reyes.
As for its international endeavors, Orangetheory’s Valencia studio is its tenth in Spain. Owners Doug and Lisa Birer have served as master franchisees for the country since 2019 and are partners in the ownership and operations of Orangetheory studios in London and the U.S.
Last fall, Orangetheory inked a deal with Digme Fitness, a London-based boutique operator, to accelerate its global expansion plans in the U.K.
Orangetheory was recently heralded as one of the thriving premium fitness brands, per a report from Placer.ai. The science-backed fitness franchise has grown to over 1,500 locations in 24 countries, resonating with fitness consumers seeking a personalized and effective approach to their workout via heart-rate data.
“We have a wide variety of data and metrics to help each member learn more about themselves and monitor what matters to them,” said Scott Brown, Orangetheory’s vice president of fitness. “For those who want to dive deeper, they can use a dynamic heart rate graph where you can scrub the timeline and see what your heart rate was compared to the output on the treadmill and rower, plus see how your rate reacted to the floor exercises.”
